In 2018, there will be about 106 GW new photovoltaic equipments in the world, and the market demand of photovoltaic power inverter will keep increasing accordingly. Over 5GW demand markets include China, the United States, India and Japan. China accounts for about 40% of the global market, and the four major markets account for 70% of the global demand. The Asia-Pacific region is still the hottest photovoltaic demand market, with three markets in the top four countries. The global GW market increased to 13 in 2018, two more than in 2017. It is anticipated that the scale of new PV installations will exceed 177 GW in 2019. IHS, an international analyst, is also optimistic about its forecast for the global PV market in 2019, which is expected to reach 123 GW.
From the point of view of the type of products needed, the principle of selecting inverters for large-scale ground power plants, distributed series inverters for Industry and Commerce and residential buildings is still followed worldwide.
Indian photovoltaic inverters market is mainly centralized, with demand accounting for more than 50%; American market is dominated by group series inverters, with 40-60KW group series inverters accounting for more than 50%; and Japanese market, 30-40KW Power Group series inverters account for more than 50%. The European market is also dominated by series inverters, with 30-40KW and 60KW accounting for more than 60%. With the maturity of DC I500V technology and the improvement of market acceptance, 1500V photovoltaic inverters are widely used in large-scale ground power plants in the United States, India and Spain in 2018. It is expected that they will maintain a high growth trend in the future.
P2 International Market Competition
- product price
From the product price point of view, as the traditional photovoltaic market tends to stabilize or even decline, the competition of inverters in the traditional market is intensified. At the same time, due to the fluctuation of China’s market policy, the pace of Chinese inverters’going to sea is accelerating, and more and more Chinese enterprises with cost advantages are participating in the competition of emerging markets. The global competition of photovoltaic power inverter is becoming more and more fierce.
Due to the different scenarios and production costs of different types of inverters, the technical requirements of different types of inverters in different regional markets are also different. In addition to the price differences between different types of inverters, the prices of similar inverters also have obvious regional differences.
From the perspective of market competition pattern, in the process of the evolution of global market pattern, the competition of inverters in emerging markets is becoming more and more fierce. According to the statistics of China Photovoltaic Industry Association, the shipments of Inverters from Shenzhen Kosta, Jinlang Science and Technology, Gurivat, Zhengtai Electrical Appliances and other enterprises are as follows. In terms of key markets, the United States is the second largest demand market after China in 2018. The suppliers of di-changers are still mainly European brands SMA, Power Eetoie and Sor Edge. With the increase of Chinese enterprises’investment in the US market, the market performance of domestic brands is getting better and better, including Jinlang Science and Technology, Zhengtai Electrical Appliances and so on.
Due to the lack of well-known photovoltaic enterprises in Benji, India, photovoltaic equipment mainly depends on imports. ABB, Huawei and Jinlang Technologies are the mainstream photovoltaic power inverter suppliers. Because the Indian market is one of the most potential photovoltaic markets in the future. According to Bridge to India’s “Compass for the First Quarter of Indian Solar Energy 2019”, Delta and Jinlang Technology ranked first and second respectively in the market share of Indian inverters suppliers by the end of the first quarter of 2019.
It is worth pointing out that China’s inverters have taken the lead in Mexico, Brazil and other Latin American markets, accounting for more than 48%. Influenced by the decline of China’s market size, the scale and market share of enterprises focusing on the domestic market have declined to a certain extent. Enterprises focusing on overseas markets such as Jinlang Science and Technology have witnessed a rapid growth in their shipments. From the enterprise’s own point of view, the development of international business is to broaden the enterprise’s horizon, clear self-positioning, and improve the competitiveness of enterprises. From the point of view of enterprise cash flow, the development of international business is conducive to solving the problem of enterprise cash flow. From the perspective of enterprise sales, the development of international business is conducive to broadening sales channels, balancing market distribution, and resolving regional sales risks. In the short run, international demand continues to grow and the trend is general. In the long run, internationalization has become an inevitable trend, and this trend will become stronger and stronger.
POWER INVERTER 